bio + cv

I specialise in generating operational frameworks and action focussed plans (e2e delivery) to:
– innovate and improve processes, practices, products, services, operating models;
– inform marketing, communications, business modelling, brand strategy;
– influence policy

…rigorously grounded in formative and evaluative robust user research methods.

My primary strength has been in-depth qualitative (ethnographic) social research methods) to develop and design new (products/services, business, marketing, branding) experience strategies.
I subsequently matured professional experience of mixed research designs (including quantitative) and design of controlled experiments.

My work leverages 15+ years across all aspects (i.e. from scoping to planning, budgeting, resourcing, executing, delivery at scale) of small and large scale projects, acute use of evidence and business experience.
I’ve managed propositions end-to-end from conception to delivery at scale in all their aspects and components.

My practice spans across the private and third sectors, government and research institutions in the UK, continental Europe and U.S.A.

Areas of impact included Financial Services, Healthcare/Social Care, Social Marketing, FMCG, Media/Technology, Community and Social Inclusion, Social Housing Support Services and Policy development.

My professional tenures saw me building and maintaining partnerships, engaging with various types of stakeholders and agencies, and procuring services.

Examples of my activities included:
uncovering opportunities and capitalising on existing assets, surfacing new information to inform decision-making, yielding new insights, modelling experiences, processes and ecosystems, designing & piloting strategic programmes, defining outcomes’ measures and measurement tools, developing business cases and value propositions, leading multi-disciplinary teams, creating work plans, hiring and/or mentoring junior team members.

I hold a Ph.D. in Socio-Cultural Anthropology, a Laurea (first with honours) in Sociology, and a M.Sc. (ABD) in Human Factors & Ergonomics.

complete CV       portfolio available upon request


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