bio + cv

Evidence-led Strategy and Organisational Transformation Senior Executive with background and applied experience in Behavioural Sciences, Design & Systems Thinking.

Addressed critical organisational challenges in complex ecosystems, such as market share and revenue growth by geographic, product or service area, or by customer segment; product and proposition merges; identification of opportunities for value creation, give/get and competitive advantage (and aligned NPS and C-SAT metrics’ improvement) based on customer and user needs; uncovering blockers and barriers for market-entry and strategies for roll-out, adoption and scaling.

Operated as Head of Centre of Excellence to foster, roll out and implement organisational changes.

Spearheaded strategic initiatives (also international with multi-brand scope) based on customer needs then become industry standards, and held high-profile remits.

Informed (upper leadership & cross-functional teams) decision-making (shorter and longer term at 3-5 years) based on empirical primary research and systemic view of customer, user, employee experiences and needs.

Driven the innovation, improvement, scaling and validation of product, service and public policy propositions and delivery, communication, brand and marketing strategies, as well as business and operating models across channels and platforms.

20+ years of experience with organisations of various sizes, both on client and consultancy sides (UK/EU/U.S.A.)

Introduced, grown, scaled and transferred capabilities across private, public (Government) and non profit sectors.